History is full of product names that didn't translate very well. Some people can't think about the Lancia Y10 without hearing chicken noises - while Portuguese purchasers of Kagome fruit juices probably think of a less-pleasant sound.
The latest on the list is the HTC ChaCha 'Facebook phone', which is being renamed for the Spanish market.
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Telefónica and Nokia have launched what they describe as ‘the first totally green mobile phone offer’. It’s being launched in Spain and will later be introduced into the UK.
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Women's designer fashion brand Karen Millen is using the Bambuser mobile video streaming service to broadcast the opening of its new Barcelona store this evening.
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Orange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.
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Spanish telecommunications giant Telefónica – parent of the UK's O2 network – has formed an alliance with chef Ferran Adrià. They'll work together on the transformation of 'El Bulli', which was rated the world’s best restaurant between 2004 and 2009. Mr Adrià recently announced plans to close the restaurant for two years and transform it into a unique 'laboratory' that'll reopen in 2014.
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