News Articles

The HTC ChaCha won't be your Spanish slave

History is full of product names that didn't translate very well. Some people can't think about the Lancia Y10 without hearing chicken noises - while Portuguese purchasers of Kagome fruit juices probably think of a less-pleasant sound.

The latest on the list is the HTC ChaCha 'Facebook phone', which is being renamed for the Spanish market.

Author: The Fonecast
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Telefonica and Nokia launch a 'totally green' mobile phone package

Telefónica and Nokia have launched what they describe as ‘the first totally green mobile phone offer’. It’s being launched in Spain and will later be introduced into the UK.

Author: The Fonecast
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Karen Millen uses Bambuser for live broadcast of shop opening

Women's designer fashion brand Karen Millen is using the Bambuser mobile video streaming service to broadcast the opening of its new Barcelona store this evening.

Author: The Fonecast
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Orange launches its own campaign-planning tool for mobile marketing

Orange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.

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Telefonica signs agreement with top chef Ferran Adrià

Spanish telecommunications giant Telefónica – parent of the UK's O2 network – has formed an alliance with chef Ferran Adrià. They'll work together on the transformation of 'El Bulli', which was rated the world’s best restaurant between 2004 and 2009. Mr Adrià recently announced plans to close the restaurant for two years and transform it into a unique 'laboratory' that'll reopen in 2014.

Author: The Fonecast
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