Mark Bridge writes:
In this week’s podcast we talked about the ChevronWP7 ‘unlocking’ solution that allowed the installation of Windows Phone 7 applications without the need to use Microsoft’s Marketplace application store. Unlike previous Windows Mobile handsets, new WP7 devices can only add applications that are offered via the Microsoft Marketplace.
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Mark Bridge writes:
A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”
I'm no secret agent. Nevertheless, it got me thinking.
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Mark Bridge writes:
Never mind customer loyalty, if you don't have an Apple iPhone you're a second-class consumer. That's the message I seem to have received from Nectar, the multi-retailer loyalty card company.
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Mark Bridge writes:
RIM and Sony Ericsson each reveal a new product within 24 hours. One has a 7-inch screen and a big announcement at the company's developer conference. The other, with a 1.3-inch micro-display, has a lower-key launch. Yet it's the similarities that have attracted my attention.
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The Definition of Mobile event promises a distinctly different perspective for those interested in the future of mobile, summarising the key facts big business needs to grasp to execute a successful mobile strategy.
We'll be bringing you a summary of the key points during mid-September.
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