Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Mark Bridge writes:

We started last week with a 20th birthday party for the SMS text message, which was first used as an alternative Christmas card by Neil Papworth in 1992. Since then, mobile data has been transformed from the familiar dit-dit-dit dah-dah dit-dit-dit of Nokia phones to non-stop internet connectivity on smart devices.

Mark Bridge writes:

As Christmas approaches, I thought I’d offer a few tips for anyone who’s working in mobile retailing and wants to get a little more out of their job. If you’re new to the mobile industry - or to selling mobile phones - they’ll provide a useful starting point.

Mark Bridge writes:

The really big news last week wasn’t good: 17,000 jobs worldwide are being lost at Nokia Siemens Networks (which, incidentally, is a separate company from both Nokia and Siemens). That’s not far short of a quarter of the total workforce. The company is going to focus on mobile network infrastructure and services, with a particular emphasis on mobile broadband, and is likely to sell off other parts of the business.

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.