Opinion Articles

Farmers want QR cows, infrared sheep and mobile-controlled sheepdogs

Mark Bridge writes:

A brainstorming day run by T-Mobile UK with a dozen farmers, M&C Saatchi Mobile, the National Farmers Union and EBLEX (the organisation for the English beef and sheep industry) has resulted in some fascinating mobile-focussed solutions. The aim was to raise awareness of the benefits that smartphone technology can bring farmers and other small business owners.

Author: The Fonecast
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T-Mobile, the Information Commissioner's Office and the stolen customer information

Mark Bridge writes:

The Information Commissioner's Office - the UK authority that upholds information rights - has published details of its recent case involving T-Mobile. Contact information and expiry dates for minimum-term contracts were being sold to third parties, enabling mobile phone dealers to target potential customers who were in a position to sign a new contract... which could earn the dealer hundreds of pounds for a new connection.

Author: The Fonecast
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This week at The Fonecast: 11th June 2011

Mark Bridge writes:

On Monday there seemed to be a dearth of mobile news as the industry held its breath and waited for Steve Jobs to speak.

Why there was quite so much breath-holding beats me, because Apple had already told us what the announcement was going to cover. Anyway, we learned about iOS 5, which will arrive in the autumn, and its 200 new features – including a new messaging service called iMessage.

Author: The Fonecast
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The end of unlimited* mobile data has almost arrived

Mark Bridge writes:

Unlimited mobile data. Once upon a time, it seemed that everyone offered it. Not that mobile data was ever really unlimited – there tended to be a ‘fair usage’ clause tucked away in the terms and conditions – but the word ‘unlimited’ was used a lot. The fact that it was always accompanied by an asterisk didn’t seem to trouble trading standards departments.

Author: The Fonecast
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When it comes to mobile network coverage, the customer isn't always right

Mark Bridge writes:

The adage that “the customer is always right” has apparently been disproved by a recent survey of mobile phone users.

Mobile News reports that virtual networks Virgin Mobile and Tesco Mobile outperformed their network partners in a recent customer satisfaction survey carried out by research firm YouGov for price comparison website uSwitch.

Author: The Fonecast
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