Opinion Articles

TheFonecast.com newsletter: 7th January 2013

Time to catch up with everything mobile

Mark Bridge writes:

Happy New Year!  It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Article rating: 5.0

O2 and the iPhone 5: when is a a pre-order not a pre-order?

Mark Bridge writes:

Last week I pointed out that picking the best bits from other people’s tech reviews didn’t look good when the full version was pretty uncomplimentary. And today I’ve discovered another mobile network guilty of tripping itself up with words.

Author: The Fonecast
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Last week at The Fonecast: 5th November 2012

Expecting the expected

Mark Bridge writes:

Last week I referred to the previous week as having been ‘big news but no big surprises’ - and in many ways the past seven days have seen much of the same.

Author: The Fonecast
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Last week at The Fonecast: 29th October 2012

Big news but no big surprises

Mark Bridge writes:

In many ways it’s been a week of big news without big surprises. Apple announced the much-rumoured iPad mini, which is just like an iPad but smaller. It also introduced a fourth-generation update to its larger iPad, promising more speed and more 4G connectivity.

Author: The Fonecast
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