The Mobile Marketing Association has appointed Greg Stuart as its President and CEO. He takes over from MMA Global Chairman Federico Pisani Massamormile, who'd been serving as interim CEO following the departure of Mike Wehrs last December.
Mr Stuart, who'll be based in New York, was President and CEO of the Interactive Advertising Bureau (IAB) from 2001 until 2007. More recently he's been an advisor, director and angel investor to a number of venture-backed companies.
Federico Pisani Massamormile, global chairman for the MMA, said "Greg is a seasoned leader with hands-on experience in building out new media channels and digital media businesses. This, combined with his clear vision for the mobile industry, and his understanding of the global markets, makes him the ideal CEO to further the MMA’s mission of building the mobile marketplace. His successful track record in galvanizing an association and building a new medium, along with his unique understanding of each constituent in our membership will be key for helping global brands and agencies make mobile a critical part of their marketing mix. After many months of searching, we’re thrilled to have found a ‘Triple Header’ CEO for the MMA - not many individuals have the CEO, CMO and Ad Sales experience all under one umbrella in addition to Global experience and a track record at successfully growing a new medium. The global board and I are confident Greg will go above and beyond to drive innovation and continue the excitement of mobile marketing. We are fortunate to have him at the helm."
Greg Stuart said "I am truly excited to be joining the MMA at this stage. My sense is that the need to evangelize the channel has changed to a need to educate brands and agencies on how to apply the reach and personal and powerful effectiveness of mobile for their brands. The time has come to bring together consumers, global marketers, agencies, the media, technology and carriers to build a best of breed medium in mobile. The mobile medium is at a tipping point much like the internet was a decade ago. There is a definite appetite for mobile now. It is the MMA’s role to help all the industry participants understand how the mobile channel can transform their company’s bottom line. I invite everyone interested in, or already engaged with, mobile today to get involved with the MMA in this mission."