InMobi, the world’s largest independent mobile ad network, is receiving a $200 million (£127 million) investment from Softbank.
The first $100 million will be handed over this month, followed by another $100 million in April 2012. Previous investments have come from Kleiner Perkins Caufield & Byers and Sherpalo Ventures.
Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.
Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.