EE has released a new survey that it’s called the 4GEE Mobile Living Index. The results, which combine usage statistics with customer feedback, show how EE’s UK 4G mobile network appears to be changing the way people use their phones.
Video activity - downloading, uploading and streaming - comprised 26% of EE’s 4G network traffic, with 14% just coming from YouTube. The company says its biggest day for 4G data usage was the Wimbledon Final, when traffic was 20% higher than ever before.
Almost half of all the people surveyed said they browsed the web more on 4G than they did on 3G. 43% said they used fewer or no public WiFi hotspots since having 4G, while 23% said they used their home broadband less since moving to 4G.
Fotis Karonis, Chief Technology Officer at EE, said “A large proportion of activity on our 3G network is web browsing. But on 4G customers enjoy traditionally fixed line activities such as shopping, watching movies and catching up with TV on their mobiles. It is a real evolution, with a quarter of our customers now spending more than three hours a day on the mobile internet. What is really interesting is that with 4G upload speeds five times faster than home broadband, we are seeing social media use becoming more mobile and transforming faster than had been imagined. We predict data volumes over social media sites will increase tenfold by 2015.”