Figures from researchers at Strategy Analytics show that smartphone shipments grew by 46.7% year-on-year to almost 230 million units worldwide in the second quarter of 2013. Android devices accounted for 79.5% of these smartphones, with Apple’s iOS in second place and Microsoft third.
Neil Mawston, Executive Director at Strategy Analytics, said “The Android operating system captured a record 80% share of all smartphones shipped worldwide in the second quarter of 2013. Competitive licensing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Android's success. Apple iOS reached 14% global smartphone share in the quarter, its lowest level since Q2 2010. Microsoft slotted into third position with 4% share, reaching its highest level in the global smartphone market for three years.”
Global smartphone operating system shipments
| |
Q2 2012 (million) |
Q2 2013 (million) |
| Android |
108.7 |
182.6 |
| Apple iOS |
26.0 |
31.2 |
| Microsoft |
5.6 |
8.9 |
| Others |
16.2 |
6.9 |
| Total |
156.5 |
229.6 |
Global smartphone operating system market share
| |
Q2 2012 |
Q2 2013 |
| Android |
69.5% |
79.5% |
| Apple iOS |
16.6% |
13.6% |
| Microsoft |
3.6% |
3.9% |
| Others |
10.4% |
3.0% |
| Total |
100% |
100% |
[Strategy Analytics Wireless Smartphone Strategies service]