Research presented at last week’s Mobile Advertising UK conference contained some mixed messages for the industry. Although 70% of UK consumers said they’d accept mobile ads with the right incentive, just 43% said mobile advertising was currently trustworthy. When it came to sharing personal information with advertisers, ‘location’ and ‘income’ were the categories that consumers were least-likely to share – with the 16-24 age group less likely to share this information than others. [Source: MobADNews.com]