Last year Nokia announced plans to rebrand its ‘Ovi’ services as ‘Nokia’. At the time it said the services wouldn’t be disrupted, although the company has now revealed plans to discontinue its Ovi Share service.

Web uploads to Ovi Share will be blocked from 13th March, with customers being given until 30th May to download all their content. Ovi Share will be discontinued from 31st May 2012.

We're talking about the EC's new roaming proposition, eBay's latest mobile payment purchase, Three's partnership with Ovi and all the other top mobile industry news stories in this week's podcast.

Earlier this week Vodafone launched an own-brand content channel on Google's Android Market.

Now comes news that Three and Nokia have announced a deal for the Ovi application store.

Mark Bridge writes:

With all the excitement about the partnership between Nokia and Microsoft, it's easy to forget another partnership between a major online brand and the Finnish mobile giant.

Exactly a year ago, Yahoo! and Nokia announced a worldwide strategic alliance that would see Nokia providing Yahoo!'s maps and navigation services under the Ovi brand, while Yahoo! would power Nokia's Ovi Mail and Ovi Chat services. The two companies would also work on sharing log-in details across Yahoo! and Ovi services.

Mark Bridge writes:

The phenomenon of 'apocalypse sex' is often seen in movies, comedy shows and advertisements. The end of the world's just around the corner so… hey… what the heck?

I reckon it shares the same emotional basis as being 'demob happy' or having that 'end of term feeling' at school.

And that feeling seems to be in plentiful supply at Nokia HQ in Espoo.