The Co-operative Group is launching its own-brand ‘pay as you go’ SIM card, which will be available from more than 3,800 stores across the UK. SIM cards will also be available online via payg.thephone.coop.
This new virtual network is being launched in partnership with The Phone Co-op, which is also a mutually-owned organisation, and is hosted on the EE network.
UK calls cost from 8p per minute, with SMS text messages 4p each and data costing 5p per MB. International rates are from 2p per minute. Calls aren’t rounded up to the nearest minute but are charged at a minimum of 1p.
Steve Murrells, Chief Executive of Retail at The Co-operative Group, said “It is a major milestone for The Co-operative Group to be entering the telecoms sector with its own branded products. We believe that by working with The Phone Co-op we are able to offer one of the most competitive and straightforward mobile pay as you go SIM card packages in the market. It’s a genuine own-brand co-operative product, fair and simple, with no strings attached.”