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ExclusiveAn extra 74 percent of nothing is still nothing

Mark Bridge writes

Ah, the joys of multiplying by zero. I was reminded of my school maths lessons when I saw a news release from Orange UK this week.

Steve Wallage, Head of Sport Partnerships and Services for Orange UK was quoted as saying “Based on the surge in demand for mobile TV during the Ashes last summer, we expect viewing figures could rocket by at least 74% during the World Cup”.

ExclusiveMobile payments: solutions get dumber while cards get smarter?

Mark Bridge writes:

Last week I spotted a couple of mobile-related news stories that involved payment company MasterCard. One came from CPI Card Group, which had introduced a “next-generation, MasterCard-approved payment tag” (a.k.a. 'sticker') that enabled “any mobile device to be used to make payments anywhere using the worldwide contactless MasterCard PayPass standard” (by sticking it on the back).

ExclusiveHotel doors open with mobile phones... but it's not like WarGames

Mark Bridge writes:

I loved the film WarGames. I saw it in the cinema when it came out… and developed a minor crush on Ally Sheedy as a result. If you don’t remember the film – or haven’t seen it – the plot centres on a young computer hacker who almost starts World War III while playing an illicit online game of Global Thermonuclear War with a military computer.

ExclusiveApple, Google - or the rest? It's time to take sides!

Mark Bridge writes:

It’s time to take sides. Are you with Apple… or are you against them?  Sorry, sitting on the fence is no longer acceptable. Not sure?  Okay, try this one for size. Are you with Google… or are you against them?  Still undecided?

Right – here’s your third choice. Are you with the Rebel Alliance? 

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Where next for mobile music?

Mark

Podcast - 2nd April 2013

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Music is a fundamental part of our lives, yet the vinyl record and the CD are increasingly formats of the past. The rise of digital music has been exponential and mobile is firmly part of that picture.

So where is this all going... and how on earth do you make any money from it?

Those are just a couple of the questions addressed in this panel discussion, which was recorded in Barcelona as part of Heroes of the Mobile Fringe 2013.

The event was chaired by musician and mobile specialist Oisin Lunny with contributions from Vincent Roger of Mobibase, Ohad Sheffer of Play My Tone, Kim de Ruiter of Cheil and Alyssa Tisne of 7digital.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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