Earlier this year Juniper Research published a report that said the value of money-saving coupons issued via mobile phones was likely to increase by 30% during the next two years, with over 100 million mobile phone users worldwide using a mobile coupon in 2010.
It’s now talked more about those transactions in a new report that says the redemption value of mobile coupons will be almost $6 billion (£3.5 million) worldwide by 2014. It reckons that over 10% of mobile customers in some regions will be using mobile coupons within five years, with NFC coupons and smart posters generating more revenue per user than standard NFC transactions. Most value is expected from the Far East & China, Western Europe and North America. [Press release; white paper]