ABI Research has calculated that the Apple iPad accounted for 85% of media tablets shipped in 2010.
In second place was the Samsung Galaxy Tab with about 8% market share, followed by the Archos Internet Tablet range at 2%.
Jeff Orr, senior practice director at ABI Research, said “Device categories including netbooks and mobile broadband-enabled eBook Readers showed gains in year-over-year shipment numbers in 2010. The hype that media tablets were displacing portable computers and dedicated CE device purchases simply didn’t become a reality. Many new entrants are looking to differentiate themselves from the $600+ ASP of the iPad, so low-feature and low-cost designs will become common. We expect between 40 and 50 million media tablets to ship worldwide in 2011.”