A survey of over 2,000 UK mobile media users has found that 22% of them interact with mobile, TV and computers at the same time – and 84% of consumers simultaneously interact with two screens at once. It also revealed that 44% of users who had a poor mobile internet experience blamed the brand, not the mobile network.
Yahoo! says the survey, conducted for its recent APPetite event, shows that mobile internet sites need to reflect the online content from conventional web sites.
[Sources: MarketingMagazine.co.uk; nma.co.uk]