Businesses need to take inspiration from the mobile gambling industry. That was one of the messages from this morning's Definition of Mobile event, which was hosted by Steve Dobson in Leeds.
In an exclusive interview, Steve talks to James Rosewell about the event's aims and its achievements – from making business "futureproof" to warning against becoming too "Apple happy".
You can listen to the programme on the home page of our website, you can download it from our RSS podcast feed and you can find it on iTunesg(11703474)a(1390898))
. As well as all this, you can follow the team on Facebook.