EE has acquired UK distributor Mainline Communications Group. The network operator already owned 26% of Mainline and had worked with the business for many years. The Mainline brand will continue but as a wholly-owned subsidiary of EE.
Gerry McQuade, EE’s Chief Marketing Officer, said “Mainline is a highly responsive, efficient, and entrepreneurial distributor with excellent business practices and partnerships. By acquiring Mainline, we will be able to extend their capabilities in support of our indirect B2B sales strategy and help us achieve our goal to be the top communications provider for businesses in the UK.”
Andrew Boden, Mainline’s Managing Director, will leave the company after a transitional period. Gerry McQuade and Neal Milsom, EE’s Chief Financial Officer, will join the Mainline board.
Financial terms of the deal were not revealed.