LG Electronics has launched a new Android smartphone with a display that curves from top to bottom, following the shape of the user’s face. It follows the announcement of Samsung’s Galaxy Round handset, which has a curve along the vertical axis. Both devices are being launched in South Korea.
The LG G Flex has a 6-inch Plastic OLED (POLED) display that’s been developed in partnership with LG Display, along with curved battery technology from LG Chem. It’s also equipped with a rear control key, as first introduced on the flagship LG G2. A quad-core 2.26 GHz quad-core Qualcomm chip provides the processing power.
This is also the first LG smartphone with a ‘self healing’ coating on the back cover, enabling it to recover from everyday wear and tear that could mark other devices permanently.
Dr Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company, said “The LG G Flex is the best representation yet of how a smartphone should be curved. The LG G Flex with its distinctive design, innovative hardware and consumer-centric UX represents the most significant development in the smartphone space since smartphone became part of our regular vocabulary.”
LG says the curved front of its new phone delivers improved voice and sound quality, with sound level increased by 3dB compared to typical flat smartphones.