Sales through mobile devices now account for more than 10% of all purchases on eBay UK. The company says more people in the UK buy and sell goods via mobile on eBay than in any other European country.
On average, it means that one item is sold via eBay UK’s mobile platforms every second. Last month over two million items were bought via mobile, with almost twice as many men as women using their mobiles. Cars topped the list of the most expensive items bought by mobile; last month a Bentley Continental was sold via mobile for over £50,000.
Angus McCarey, Retail Director for eBay UK, said “With consumers having instant access on-the-move, mobile shopping has come of age and as such retailers who don’t take steps to embrace it now risk being left behind. While it took years for internet shopping to become mainstream, we believe mobile commerce will do it in less than half the time. Indeed, if sales on our UK site are anything to go by, we have never before seen such significant year over year growth – currently at triple digits. It’s not just the weekly shop that people are now buying regularly through their mobiles; consumers are demonstrating how comfortable they are in purchasing much more expensive items such as supercars and holiday homes.”
[eBay Sellersphere]