Over half of all of UK consumers have watched television or movies on mobile devices. That’s one of the findings from new research published by video service management specialists QuickPlay Media. Over 500 smartphone & tablet owners aged from 18-44 across the UK were surveyed earlier this month.
The report also showed the trend of using smartphones or tablets to watch live and on-demand programming is increasing quickly, with 76% of people reporting they’re watching more TV on these devices than they did a year ago.
Overall, 51% of respondents said they’d watched a TV programme or film on a mobile device. 44% preferred ‘on demand’ TV, with 28% preferring to watch ‘live’ programmes.
Most TV viewing is done at home, although 39% of respondents watch TV on mobile devices while commuting, and tablet device users watch mobile TV for longer than smartphone users. A third (33%) of all respondents said they watched mobile TV at least once per week.
Mark Hyland, VP of Sales and Marketing for QuickPlay Media, said “We’re in the midst of a massive transformation of the way consumers watch TV and movies. The explosive growth of tablets is driving a tremendous demand for service providers to increase the amount of premium mobile content they offer to their subscribers. As a result, we are seeing a growing number of companies turning to managed video service providers such as QuickPlay as a cost effective way to securely deliver these services and enhance the quality of the video viewing experience.”