The UK mobile commerce joint venture previously known as ‘Project Oscar’ has been given a formal name. Announced in June 2011 by Vodafone, Telefónica and Everything Everywhere, the m-commerce venture is now called Weve.
Project Oscar was created to provide a single point of contact for advertisers, marketing partners, retailers and banks interested in mobile marketing or mobile payments in the UK. The joint venture was given the go-ahead by the European Commission last month following an investigation into the potential size and power of the scheme.
Weve currently describes itself as “a new focal point for a whole new set of experiences and ideas across the mobile spectrum, everywhere from mobile marketing and advertising to payments and transactions, loyalty programs and coupons. It gives businesses access to a single, consolidated consumer base, via a single set of services based on industry communications and security standards.”