Sport and lifestyle company PUMA has agreed a deal with Sagem Wireless that’ll see Sagem producing a PUMA mobile phone in time for the Football World Cup 2010. The new phone promises to “reflect the DNA of the PUMA brand” and will encourage usage of data and commerce services.
“The PUMA Phone will be a milestone in the mobile market as the first mobile device completely tailor designed, from the inside out, with technology and services that improve experience and connect a brand community” said Thierry Buffenoir, Chief Executive Officer of Sagem Wireless. [Press release (pdf)]