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Social networking is driving the mobile internet

Mark

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Research company comScore says social networking is driving mobile internet growth across Western Europe, encouraging new users to access the web from their phones. Its research shows that 34% of mobile phone owners are only accessing social media, with mobile social networking growing by 152% from November 2007 to November 2008. The UK has Europe's highest mobile social networking usage at 9% of all mobile phone owners. (The average across Europe is 5%). Other figures from the UK show mobile video watching is down 27% over the last 12 months, while mobile software downloads are up 17% and mobile email usage is up 12%. [Press release]

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