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ExclusiveSurvey: companies are missing out on using mobile to make their customers feel cared for

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Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.

The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.

Sony to launch PlayStation Mobile this autumn

ExclusiveSony to launch PlayStation Mobile this autumn

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Sony Computer Entertainment says it’ll start the full-scale launch of PlayStation Mobile in the autumn.

The service, previously named PlayStation Suite, will bring Sony PlayStation games to a variety of mobile devices. This initial launch will include Australia, Canada, France, Germany, Italy, Japan, Spain, the UK and the USA.

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