WHSmith is the latest UK company to arrange free WiFi for its customers. The high-street newsagent, bookshop and stationery retailer has signed a deal with The Cloud to install free WiFi in 603 of its stores across the UK.
As well as providing customers who use the service with a WHSmith ‘landing page’ offering store information and special offers, the new WiFi service will also allow easier demonstrations of the Kobo eBook readers sold in-store.