Figures from Ovum and Verdict Research show that the value of internet shopping on mobile phones will more than double by 2013. The UK's m-commerce market was worth £122 million in 2009 – just 0.6% of the £21.2 billion spent on all online shopping - but is set to hit £275 million by 2013.
Although 28% of the UK adult population had internet access on their mobile phones in 2009, only 2.1% used this to shop online.
It seems that consumers are currently using their mobiles to enhance the 'physical' shopping experience by comparing prices, researching products and interacting with retailers – but aren't doing much truly 'mobile' shopping. 11.5% of all UK shoppers now use their mobiles to research before shopping, while 3.8% use them to interact while out shopping.