A karaoke session yesterday evening featuring 13,000 people singing in London’s Trafalgar Square will be turned into a TV ad that’ll be shown tomorrow night at 9pm on ITV1. It’s the latest ‘Life’s for sharing’ promotional activity from T-Mobile, which is following its Liverpool Street station ‘Dance’ campaign by recruiting an even larger crowd.
The Liverpool Street Dance was released as a downloadable single... so watch out for renewed interest in T-Mobile's chosen songs: I Say A Little Prayer, Is This The Way To Amarillo, Baby One More Time, Summer Nights, Total Eclipse Of The Heart, Build Me Up Buttercup, Piece Of My Heart, Hey Jude and So What. [Press release]