Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

Currys brand to replace Carphone Warehouse name
News

Currys brand to replace Carphone Warehouse name

Mark

Dixons, PC World and Team Knowhow also disappear

Share:

Print

Rate article:

No rating
Rate this article:
No rating
Image

Technology retailer Dixons Carphone plc is going to rebrand its Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone operations.

The Currys name will be used across the business, online and in shops, from October 2021. There’ll be new uniforms for staff, new vehicle liveries and upgrades to stores.

Earlier this year the business announced plans to invest £190 million in its operations.

Alex Baldock, CEO of Dixons Carphone, said “Choosing Currys as the brand was a no-brainer. Since Henry Curry first started helping everyone enjoy the amazing technology of his day - the bicycle - in 1884, Currys has been the best-known and most trusted brand in tech. Currys will have a bold and up-to-date look and feel, but this is a gearshift not a facelift. Our recently announced surge in innovation investment in colleagues, digital and stores is a winning formula that our competitors can’t match and will strengthen our position as market leader. And we’re becoming one brand for our colleagues too. We’ve worked hard to become one joined-up business and becoming Currys reflects and accelerates that.”

Electronics retailer Dixons acquired rival Currys in 1984. The Carphone Warehouse mobile phone business later merged its operations with Dixons in 2014.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveLast week at The Fonecast: 5th June 2012

Mark Bridge writes:

Here in the UK, we have a double Bank Holiday weekend to celebrate the Queen’s Diamond Jubilee. That means two days away from work for many of us (and also two days of unseasonably bad weather, according to tradition).

In fact, the three of us at The Fonecast are celebrating our own anniversary this month. It’s been six years since we started podcasting about the mobile phone industry. We’ll be revisiting some of those early programmes - and the biggest mobile news headlines from 2006 - in this week’s podcast on Wednesday.

ExclusiveOver The Air 2012 preview

The fifth annual Over The Air event - a combination of 36-hour mobile hack day and conference - takes place at Bletchley Park on Friday 1st and Saturday 2nd June.

This year’s event is also honouring the contributions of mathematician Alan Turing to the invention of the programmable computer, code-breaking at Bletchley Park during World War 2 and developments in other scientific fields.

ExclusiveLast week at The Fonecast: 28th May 2012

Mark Bridge writes:

Just over a week ago Motorola Mobility lost a patent-related legal case against Microsoft in the USA. A couple of days later the company was formally acquired by Google – and a few days after that it lost a patent case against Microsoft in Germany. Business as usual, you might say.

ExclusiveHow mobile technology is keeping the BBC Olympic Torch coverage on the air

Mark Bridge writes:

A horse box and eight SIM cards. That’s the basic technology keeping the BBC’s Olympic Torch Relay broadcasts on the air and on the road.

The converted DAF horse box is being driven in front of the runners as they carry an Olympic torch along the relay route. It’s equipped with four cameras and a mixing desk, enabling a choice of views to be recorded and broadcast for 12 hours per day throughout the 70-day relay.

ExclusiveLast week at The Fonecast: 21st May 2012

Mark Bridge writes:

What a week for Facebook co-founder and CEO Mark Zuckerberg. Not content with transforming his company through its stock market flotation, he then went on to marry. What does this reveal?  Well, he’s clearly capable of multi-tasking and he’d rather wear a suit for social occasions than for work.

RSS
First3738394042444546Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive