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ExclusiveThe positive cult of giffgaff

Mark Bridge writes:

Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them?  Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.

Oh, hang on. That last one's already happening.

ExclusiveLet's stop being so girly about mobile phones

Mark Bridge writes:

I remember the 1980s. In fact, I rather enjoyed them. Hang on a sec, hear me out. There really was some good stuff there – not least the renaissance of "sisters doin' it for themselves". Oh, and the launch of the UK's first cellular mobile phone network.

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Johan Lodenius of MediaTek talks about wearable devices, smartphone evolution and the importance of driving costs down

Mark

Podcast - 13th March 2014

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This year's Mobile World Congress was notable for the number of product launches by handset manufacturers. To get a better understanding of recent announcements and potential developments in smartphone manufacturing, we spoke to a company responsible for processors that power millions of devices around the world.

Johan Lodenius of semiconductor company MediaTek gave us a simple overview of how 'fabless' manufacturing works, discussed developments in smartphones and wearable devices, contemplated the end of the PC era and talked about the importance of driving costs down.

"We think one of the coolest things is to make things accessible to people. We don't want to design technology for technology's own sake. We want to design it for it to be used by as many people as possible. It's very important that we integrate very hard and make things cost-effective so that the mass market can use it. To me, that's the biggest thing you can do. You can do anything if you have enough resources, enough money and do it very expensively, but it's very difficult to do this inexpensively for the masses. That's the key thing for me, personally, it drives me."

You can listen to this interview (and all our other podcasts) on our website audio player, via iTunes, by using our RSS feed, on the Stitcher.com app or by downloading the mp3 file directly.

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