Telefónica has announced three significant changes to its organisational structure.

It’s setting up a new business unit called Telefónica Digital. Matthew Key, who joined O2 in 2002 and had previously been in charge of Telefónica Europe, will run the unit. It’ll be based in London with offices in Madrid, Sao Paulo, Silicon Valley and a number of locations in Asia. Around 2,500 staff will be drawn from Telefonica and its associated businesses.

Pierre Perron has taken over as Sony Ericsson’s new managing director for the UK and Ireland, according to a report in Mobile News.

He’s replaced Nathan Vautier, who’d been UK & Ireland MD for the last two-and-a-half years.

Mobile video streaming service Bambuser is attempting a 24-hour live broadcast from London later this week.

Executive Chairman Hans Eriksson will start live streaming at midday on Friday 9th and plans to continue until midday on Saturday 10th.

The Sonim XP3300 Force is officially the World's Toughest Mobile Phone according to Guinness World Records.

It’s been dropped from 25 metres - around ten stories - onto concrete without any operational damage, pushing the 2008 JCB Toughphone out of the record book. A later attempt to reach 30 metres proved unsuccessful.

The ICT Knowledge Transfer Network in association with UK Trade & Investment has announced a competition that’s offering a free showcase at next year’s Mobile World Congress for new mobile or wireless products that originate in the UK.

The competition, which is open to UK-based SMEs with an innovative new mobile/wireless solution or product, will see a small number of winners taking their place on the UKTI stand at Mobile World Congress 2012 in Barcelona.