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ExclusiveOrange launches its own campaign-planning tool for mobile marketing

News Mark -

Orange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.

ExclusiveTesco Mobile adds almost 300,000 UK customers in six months

News Mark -

Tesco plc has published its half-yearly results, which include details of its Tesco Mobile virtual mobile network in the UK.

The company notes that the number of 'pay monthly' mobile customers has grown at around 25,000 per month to reach a total of over 160,000 subscribers.

ExclusivePodcast - 6th October 2010

Podcasts Mark -

Iain, James and Mark take their usual entertaining look at the UK's mobile phone industry, from irresponsible texting to patent wars. There's also an interview with Steve Jarrett of MePlease who explains how his company could transform the way people think about mobile marketing.

ExclusiveGoogle acquires 'virtual keyboard' mobile app BlindType

News Mark -

San Francisco-based BlindType has been acquired by Google before even releasing its software product. The company was building touch-typing software that adjusted to an individual user's typing style on touchscreen phones – even if the user mis-typed or held the device at an angle.

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