| Login
 
 

Published on Wednesday, February 20, 2013

Shebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

However, customers had to commit to a two-year minimum term contract with monthly payments. In addition, customers with lower credit ratings would either need to pay a deposit or generate a minimum spend of £50 before they could receive their phone. A Nokia C2-01 was the only mobile phone offered free to all customers.

The ASA noted that a number of significant conditions weren’t mentioned in the advertising and also discovered that the phones used to illustrate the offer weren’t all available ‘free’. In addition, it considered that paying a deposit to obtain a ‘free’ handset was not what most customers would expect.

Both the email and the online claims were ruled to have breached the Committees of Advertising Practice rules and must not be used again.

[ASA adjudication]

Rate this article:
5.0
Comments (0)Number of views (1517)

Author: The Fonecast

Categories: Retailing, News

Tags: advertising, uk, legal, shebang, asa

Print

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below
Add comment

Follow The Fonecast

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes
«November 2014»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567

Archive

 

cheap jimmy choo shoes jimmy choo outlet jimmy choo uk Cheap Christian Louboutin Shoes Outlet UK Cheap Red Sole Shoes Christian Louboutin UK tiffanys uk tiffany canada chaussure trail salomon tiffany jewellery uk cheap mac makeup mac cosmetics wholesale mac makeup uk mac makeup canada