Independent valuation advisory firm Brand Finance plc has just published the 2009 edition of its BrandFinance Global 500 report on the world’s most valuable brands. Vodafone is the highest-placed telecomms company – in 8th place, up from 11th last year – while Nokia is in 13th place, AT&T is 14th, Verizon is 15th, China Mobile is 16th and Orange is 17th.
Brand Finance has calculated that the world’s most valuable brand is Walmart, with its global brand worth $40.6 billion.