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ExclusiveLast week at The Fonecast: 12th August 2013

Mark Bridge writes:

August is traditionally known as the ‘silly season’… but last week’s mobile industry news was all very serious. Apple started with a move designed to reassure customers about unsafe iPhone chargers by arranging a discounted exchange scheme – and it ended the week with a patent victory in the USA.

ExclusiveDual Core Smartphones only £7.70pm... whatever that means

Mark Bridge writes:

Don't sell the steak – sell the sizzle!  That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.

ExclusiveMobile retailers waste over £21.6 million a year on unnecessarily sending mobile phones for repair

David Heled of Cellebrite writes:

Smartphones are now by far and away the communication, payment and information device of choice for consumers and enterprises. Sales are set to overtake those of traditional feature phones this year for the first time. However, the increasing complexity of the devices’ technology means that there’s a lot more that can go wrong, and make it harder for mobile retailers to identify potential problems – and it’s costing them millions per every year.

ExclusiveLast week at The Fonecast: 29th July 2013

Mark Bridge writes:

Google’s big announcement last week involved the company introducing Android v4.3 (as expected), launching a new Nexus 7 tablet (as expected) and also revealing a ‘Chromecast’ HDMI adaptor that’ll stream from most portable devices. That was more of a surprise.

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Interview with Ruth Barnett of SwiftKey

Mark

Podcast - 2nd August 2013

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James Rosewell interviews Ruth Barnett, head of communications at British-based technology company SwiftKey.

As well as talking about the SwiftKey keyboard app they also discuss competition in the mobile application space, working with manufacturers and the opportunities presented by 'Bring Your Own Device' schemes.

You can listen to the podcast on our website audio player or by downloading the mp3 file.

All our programmes can be received automatically by subscribing free via iTunes or by using our RSS feed. You can also read the latest mobile headlines as they happen by following us on Twitter, via RSS and on our Facebook page.

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