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Friday, July 13, 2012

Two thirds of Americans are now choosing smartphones

New research from Nielsen in the USA shows that two out of three people who bought a new mobile phone in the past three months chose a smartphone and not a feature phone. It means that 54.9% of US mobile customers currently own smartphones.

Most smartphone owners in the US have an Android device (51.8%), with 34.3% using an Apple iPhone and 8.1% owning a BlackBerry handset. During the last quarter, 54% of smartphone buyers chose Android and 36% chose iOS.

Apple has the largest manufacturer share of US smartphone purchases in the last quarter (34%), followed by Samsung with 17% and HTC with 14%.

Nielsen: smartphone operating system share June 2012

[Nielsen blog]

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Author: The Fonecast
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