Vodafone has decided not to renew its sponsorship deal with McLaren after the 2013 Formula 1 motor racing season finishes.
The mobile network is ‘title partner’ and official communications provider for what’s currently known as the Vodafone McLaren Mercedes Formula 1 team.
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Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.
It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.
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Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.
Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online.
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UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.
An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.
Podcast - 13th February 2013
There are many mobile boundaries being blurred in this week's podcast.
Topics include Truphone's combined WiFi and mobile service, Skype's move to direct mobile billing, the rise of 4G and an Android-controlled satellite.
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