News Articles

Tuesday, October 25, 2011

Bluetooth introduces 'Smart' branding for low-power devices

The Bluetooth Special Interest Group is adding two new brand extensions to its logo: the Bluetooth Smart Ready trademark and the Bluetooth Smart trademark. Both refer to compatibility with version 4.0 of Bluetooth, which supports low-power peripherals.

Bluetooth Smart Ready devices are mobile phones, tablets, PCs and TVs that have a Bluetooth v4.0 dual-mode radio, enabling them to connect to conventional and low-power accessories. Bluetooth Smart devices are low-power sensor-type devices - such as heart-rate monitors or pedometers  - that run on button-type batteries.

Michael Foley, Ph.D., executive director of the Bluetooth SIG, said “Here’s the truth of the matter: Bluetooth Smart and Smart Ready devices will revolutionize the way we collect, share and use information. In order to ensure consumers know what these extraordinary devices have to offer, we created the Bluetooth Smart and Smart Ready marks. These new logos will help consumers manage compatibility, and encourage manufacturers to build their best Bluetooth devices yet.”

The Apple iPhone 4S is one of the first mobile devices to use Bluetooth 4.0.

Bluetooth SIG Smart Devices compatibility

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, NewsNumber of views: 3965

Tags: accessories bluetooth iphone

1 comments on article "Bluetooth introduces 'Smart' branding for low-power devices"

0
0
Avatar image

Brand Consultants

10/25/2011 1:37 PM

Good looking logo, clearly differentiates Bluetooth Smart from the "heavy" version but clearly retains the Bluetooth brand. Good work!

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2024»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567

Archive

Terms Of Use | Privacy Statement