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Tuesday, August 2, 2011

I'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don’t like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile’s new You Fix tariff. Sounds rather like T-Mobile’s 2005 U-Fix tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

Apparently it “combines the benefits of pay monthly with the flexibility and spend control of pay as you go”. The flexibility of pay as you go?  I don’t think so. The flexibility of not paying every month?  Afraid not, there’s a 12-month minimum term. The flexibility of just paying £5 for a little credit if you’re short of cash. Afraid not, it’ll cost you at least £15.50 a month.

Now, I’m not saying You Fix isn’t any good. Far from it. The appeal of a set monthly allowance for a fixed monthly amount may well be attractive to many people (much like U-Fix and its predecessor, Mix-it).

But please don’t tell me that You Fix allows “the same level of spend control” as a pay as you go tariff. Please don’t talk about the “best of both worlds”.

No unexpected bills, yes. However, it’s still a monthly contract with a minimum term and minimum payments. That’s nothing like prepay.

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Author: The Fonecast
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