AdMob’s July 2009 Metrics Report included additional information from over 1,000 Apple iPhone, iPod touch and Android users that looked at the way they used downloadable applications. AdMob discovered that:
- Android and iPhone users download approximately 10 new apps a month,
- More than 90% of Android and iPhone users browse and search for apps directly on their mobile device, and
- iPhone and iPod users are twice as likely to pay for an application than Android users.
[News release; report]