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Sunday, January 8, 2012

Report says mobile video expected to grow substantially... but it still won't rival voice

ABI Research says mobile video usage is expected to grow dramatically during the next five years - but it won’t become the ‘new voice’.

Video telephony, video sharing and video messaging services over mobile networks were used by less than 47 million consumers at the end of last year. However, usage is expected to grow eight-fold to reach 390 million users in 2016. Despite this, free video services will prevent it from rivalling voice as a major revenue source for network operators.

Aapo Markkanen, senior analyst at ABI Research, said “Only a small minority of consumers are willing to pay a premium price for video calls. Video services will be monetized by their bundling with other communication media, promoting premium features to enterprises, and delivering advertisements. Traditional mobile services didn’t evolve in a practical sense with the operators in the driver seat. I seriously doubt they can reinvent video services.”


Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 6026

Tags: voice research video video calling

2 comments on article "Report says mobile video expected to grow substantially... but it still won't rival voice"

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text message

4/25/2012 11:11 AM

Bulk SMS is the new way through which business enterprises are trying to revolutionise their marketing campaigns. Companies are using SMS gateway and text messaging software to reinforce communication with their clients in an informal yet effective manner. You can send PC SMS, with the help of the gateway or software and connect with people across the globe,

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Mobile Video Sharing

4/25/2012 11:12 AM

Mobile video sharing will increase substantially in the future which can open new avenues of advertising for brands and marketers. This should not, however, make much impact on voice calling because this is the main and the most important utility of a mobile phone.

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