News Articles

Friday, August 5, 2011

Rhona Cashman from OtterBox explains the secrets of mobile phone cases

Mark Bridge writes:

A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there’s a lot more to this type of accessory than first meets the eye.

I started this week’s podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.

“Our cases are all about the protection. We see OtterBox as offering an opportunity to sell a smartphone to customers who might previously have been concerned about having a smartphone, or who would have been worried about damaging an expensive device. It opens up new avenues and opportunities for resellers that they would never have considered for smartphone devices. We know plenty of construction companies who’ve deployed maybe an iPhone into their companies, which would never have been possible if they didn’t have an OtterBox on their device.”

Rhona went on to explain that OtterBox works closely with many manufacturers to ensure that tailored cases are available when new devices launch, although “we were in the queue waiting for an iPhone 4 when it was launched, same as everybody else!”

You can listen to the full interview with Rhona Cashman from OtterBox by using the built-in audio player on our website, finding the programme via iTunes or by downloading the MP3 file.
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 12673

Tags: otterbox

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement