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Friday, October 29, 2010

Social media, not business, dominates mobile broadband activity for Three UK

Three.co.ukThree UK has published a breakdown of the amount of data used by its mobile broadband customers; people connecting to the internet using a mobile broadband 'dongle' or a MiFi mobile WiFi router.

Social network Facebook is the most popular service based on data usage, followed by social gaming site Zynga. Next comes Apple – including iTunes access and iPad usage – followed by Google. In fifth place is Farmville, one of Zynga's online games.

Almost 2,500 terabytes (2½ million GB) of data travelled over the Three mobile broadband network in June 2010.

Charlotte Blanchard, Three’s Director of Internet Services and Products, said "We’d expect to see a difference in usage patterns between fixed and mobile internet access, but the dominance of social gaming shown in these browsing figures is particularly surprising. It shows that, for many, keeping up to date with friends or regular gameplay on the move is now more important than accessing their emails via Hotmail or keeping up to date with the news. The volumes of data we’re looking at show the importance of Mobile Broadband as an internet access channel – with nearly seven terabytes of Facebook browsing data being generated in just one week – and that doesn’t count the up and download volume."

 

Site

Gigabytes of data

facebook.com

7023

zynga.com

3584

apple.com

2491

google.com

1717

farmville.com

1680

msn.com

947

live.com (includes Hotmail)

708

youtube.com

678

microsoft.com

657

bebo.com

304

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Author: The Fonecast
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