Apple's new terms of service for application developers (released this week) appear to prohibit iPhone developers from sharing advertising data with AdMob and its new owner Google.
Although an "independent advertising service provider whose primary business is serving mobile ads" is permitted access to user data, others – such as "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple" – would not be allowed.
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Google's takeover of mobile advertising company AdMob has effectively been given the go-ahead by the US Federal Trade Commission. The FTC has closed its investigation after reviewing the deal and concluding that it is unlikely to harm competition in the mobile advertising market.
In a statement, the commission said that although the combination of the two leading mobile advertising networks raised serious antitrust issues, its concerns were overshadowed by Apple's recent move to launch its own competing mobile ad network. The Commission vote to close the investigation was 5-0.
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