Last week, Orange UK closed its online shop, online customer service and online account management, moving them all to the EE web site.
You might say the future is starting to look less bright for the Orange brand in the UK.
Tom Alexander, who co-founded Virgin Mobile in 1999 and was CEO at Everything Everywhere until 2011, has returned to the mobile industry as non-executive chairman of Viacloud UK.
He’ll be working with a recently-appointed management team that includes CEO Emanuele Angelidis, Chief Commercial Officer Tim Stone, Chief Technology Officer Jon Kandiah and Chief Financial Officer Richard Schaefer.
Quarterly results from EE show that 318,000 customers (2.3% of EE’s post-paid customer base) have signed up for the network’s 4G service in the first five months.
It says this means it’s on track to have more than one million 4G customers by the end of 2013.
EE says it’s going to double the speed and the capacity of its 4G network in the UK. As a result, maximum data speeds are expected to exceed 80Mbps with an average of more than 20Mbps.
In addition, EE is dedicating more of its 1800MHz spectrum to 4G service.
A promotional deal with EE has seen 40 black cabs in London and 10 in Birmingham turned into mobile WiFi hotspots. Each taxi has been given its own 4G data connection via a MiFi wireless router.
The promotional 4GEE campaign will run for three months.