The Telephone Preference Service and Ofcom have introduced a new text message service that lets UK mobile users opt out of receiving unsolicited sales and marketing calls.
Mobile phone users can simply text ‘TPS’ and their email address to 78070.
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New research published by UK communications regulator Ofcom shows that signing up to the Telephone Preference Service reduces the number of unsolicited ‘live’ marketing or sales calls by around a third.
Organisations are legally required to ensure they don’t call numbers registered on the TPS unless they have the consumer’s consent to contact them.
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The UK’s major mobile network operators and the UK Information Commissioner’s Office (ICO) are now all using the GSMA’s Spam Reporting Service to deal with unwanted SMS text messages.
Although networks have offered spam reporting services for several years, the involvement of the ICO will increase the likelihood of offenders being identified and fined rather than simply being blocked.
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Something for everyone this Christmas
Mark Bridge writes:
'Twas the week before Christmas, when all thro' the mobile industry
came a sudden burst of news-related activity.
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The Information Commissioner’s Office, the independent UK authority responsible for promoting openness by public bodies and data privacy for individuals, has warned consumers to protect their personal information when installing new mobile apps.
A UK-specific survey carried out by the ICO earlier this month found that 59% of adults in the UK had downloaded a mobile app, although 62% of these people were concerned about the way apps could use their personal information.
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