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Nokia gets new Location and Commerce business

Nokia has appointed Michael Halbherr, who's recently been running the product unit in Nokia's Services business, to the post of executive vice president. As well as being a member of the Nokia Leadership Team he'll now lead a new Nokia Location & Commerce business.

The Location & Commerce business will create new 'social location' products and services while continuing to serve customers of Nokia's NAVTEQ subsidiary.

Author: The Fonecast
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Customers are happy with mobile ads in return for free navigation

Map and location data provider NAVTEQ has published a survey about consumer reactions to mobile advertising within navigation.

Overall, 67% of consumers said they they were happy receiving promotional offers in exchange for free use of their favourite location-related content. Real-time traffic news was seen as the most valuable content for consumers, with 72% of respondents saying they'd use it on a weekly basis.

Author: The Fonecast
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