Nokia has appointed Michael Halbherr, who's recently been running the product unit in Nokia's Services business, to the post of executive vice president. As well as being a member of the Nokia Leadership Team he'll now lead a new Nokia Location & Commerce business.
The Location & Commerce business will create new 'social location' products and services while continuing to serve customers of Nokia's NAVTEQ subsidiary.
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Map and location data provider NAVTEQ has published a survey about consumer reactions to mobile advertising within navigation.
Overall, 67% of consumers said they they were happy receiving promotional offers in exchange for free use of their favourite location-related content. Real-time traffic news was seen as the most valuable content for consumers, with 72% of respondents saying they'd use it on a weekly basis.
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