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Thursday, December 12, 2013

The Alliance for Wireless Power announces its new consumer brand: Rezence

The Alliance for Wireless Power (A4WP) has announced a new consumer-facing brand - Rezence - which will be the official name for the organisation’s wireless power technology. A4WP, which is one of several competing wireless power groups including Qi and the Power Matters Alliance, expects the first Rezence-enabled products to become available early next year.

Rezence is based on the principles of magnetic resonance and can be integrated into a wide variety of surfaces, enabling consumers to place their mobile phone on a table where it’ll automatically recharge.

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Geoff Gordon, who chairs the A4WP marketing committee, said “The challenge for the A4WP marketing committee and its branding agency was to create a distinct and easy to recognize brand concept that would speak to the unique benefits our technology brings to the wireless charging ecosystem. The name Rezence was derived from the words resonance and essence, communicating both the underlying technology and its ability to charge all types of electronic devices. The Rezence logo includes a simple, iconic mark in the form of a Z that can also be used as a standalone mark on a variety of applications.”

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Author: The Fonecast
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