Vodafone UK is letting its customers browse the mobile internet for nothing today, Friday 27th November. The offer applies to 'pay as you go' and 'pay monthly' customers on a consumer price plan. The usual 50p per day rate won't be charged; customers with an inclusive data pack will not have the day’s browsing taken from their monthly limit. A similar offer is planned between Christmas and the New Year.
It's the first high-profile 'Free Friday' deal for a while. Although the company had run several 'Free Friday' promotions earlier in the year, these suffered some problems when a number of customers were charged for usage – leading to the promotions being suspended until technical issues were resolved. Last week's 'World Hello Day' offer was the first Free Fridays promotion for several weeks.