Global smartphone shipments reached 340 million units in the first quarter of 2021, a 24% year-on-year increase, according to new figures from research company Strategy Analytics
. The company says that’s the highest quarterly growth since 2015.
As well as being driven by consumers replacing older devices, the increase also appeared to be helped by a 5G sales push from Chinese manufacturers.
Linda Sui, Senior Director at Strategy Analytics, said “The China smartphone market had a sensational quarter driven by 5G product success across multiple price tiers. China smartphone shipments were up 35% year-on-year reaching 94 million units in Q1 2021. Globally, the top five vendors combined took a 76% market share in Q1 2021, up from 71% one year ago.”
Samsung remained the largest vendor, shipping 77 million smartphones globally in Q1 2021 (up 32% year-on-year) and accounting for 23% of the market worldwide. They were followed by Apple in second place, with 57 million iPhones worldwide (up 44% YoY). In third place is Xiaomi, shipping 49 million smartphones globally (up 80% YoY), with OPPO in fourth place (38 million units, excluding the Realme and OnePlus brands) and vivo (37 million) in fifth.
Global Smartphone Shipments (M Units) and Market Share (%) by Top Five Vendors. Note: All Q1 2021 smartphone shipment numbers are preliminary version and subject to minor adjustments. (Graphic: Business Wire)